About

We help deserving law firms get the recognition they earn.

You're already excellent at practicing law. The part that holds most great firms back isn't the quality of their work, it's that the right clients never find them. Closing that gap is the entire reason Ad Hoc Digital exists, and it's the only thing we do.

The Team

Meet the team

Lean by design. When you work with us, you work directly with the people building your strategy, not a rotating cast of account managers.

Santiago Alvarez

Founder

Founded Ad Hoc Digital in 2022 after years of seeing the legal marketing industry overpromise and underdeliver. Leads strategy and works directly with every client.

Charlotte Thompson

Founder

Co-founder. Charlotte leads the social media and content side of the agency, both for us and for our clients. She has a sharp eye for what actually works on each platform, and the patience to turn it into systems that scale.

Valeria Salazar

Client Operations Lead

Runs day-to-day execution across our clients. Equally comfortable inside an LSA dashboard, building out automations, or jumping on a strategy call. She's also our in-house creative on websites and graphic design, which is one of her real strengths.

Stefano Sforzini

Marketing Consultant

Senior marketing consultant supporting client strategy and campaign performance. Spent years inside agencies before joining and brings the perspective of what actually moves the needle.

What we believe

Our values

Our mission is deeply connected to the core values that drive everything we do. These values are what set us apart and guide how we operate, day in and day out.

Radical Candor

We believe in being open, honest, and direct. We'll tell you the truth, even if it's not always what you want to hear, because that's how we build trust and get you the best results.

Perpetual Strive for Improvement

Good enough is never enough. We're always pushing to do better, be better, and deliver better results.

Relationships Over Everything

For us, it's not just about business, it's about relationships. We don't see you as just another client; we truly see you as a partner and we'll NEVER sacrifice a long-term relationship for some quick cash.

Attention to Detail

In marketing, the little things can make all the difference. We believe that getting the details right is what sets great marketing apart from mediocre results.

Skin in the Game

Your wins are our wins and your problems are our problems. We act like part-owners of your firm, not a vendor counting down to a Friday deadline.

Simplicity Over Spectacle

Marketing is full of noise. We strip away every moving part that isn't pulling its weight, so what's left is the smallest set of things that actually bring you clients.

“We have worked with both local and remote marketing advisors over the years. Some were good, some were bad. Ad Hoc Digital is exactly the right fit for us. They are great at what they do, getting us the business we needed to grow with a very modest investment. Santiago is responsive, understands our industry, and is also just a pleasant guy to work with. I highly recommend Ad Hoc to anyone looking to expand their business.”

Trevor SmithTrevor Smith Family Law · Toronto, ON

Santiago Alvarez

Founder, Ad Hoc Digital

From the Founder

A Note From Our Founder

As a law firm owner, I'm sure you understand the frustration of dealing with a failed agency relationship.

Many legal marketing agencies operate on a 'churn-and-burn' model focusing only on where their next client is coming from and never on actually satisfying their existing clients.

“That's because the current model is broken… but we're here to fix it.”

We want to be more than just a vendor; we want to be a partner who truly cares about your firm's success and wins when you win.

But don't just take our word for it, check out our reviews on this page.

With us, you can trust that our dedication to your success is more than just words, it's the heartbeat of our company.

Santiago

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